Theme: Discussion Panel: Quality vs. Quantity
Jorge Moller started with ecotourism in 1985 in the South of Chile, always aware of bringing an environmental education perspective into a tourism experience. Moller is the Owner of Darwin's Trails Chile, a joint English-Chilean inbound Tour Operator with 20 years of experience providing authentic local experiences and local people contact for clients visiting Chile and Patagonia.
Jorge works as a consultant with indigenous communities such as the Mapuches, Likan Antai and Rapa-Nui to provide them tools for sustainable development. As an active member of the Board of the Chilean Tourism Bureau, Moller promotes the country of Chile in a sustainable way, so as to include all type of experiences around the multiple Chilean territories.
Jorge is also a teacher at the Universidad Católica and a strategic partner of Fedetur (installing the Sustainable Distinction "S" in Hotels and Tour Operators coming up).
In 2013, Moller participated in the GSTC Early Adopter Program in Chile and had the privilege to represent Chile's Lake Region at the GSTC AGM in Bonito, Brazil. Jorge was instrumental in the cofounding and development of the South American Sustainable Tourism Network (SAST Network), which came into existence after this year's GSTC AGM and the ESTC in Bonito, Brazil. Jorge is also a GSTC Country Representative and trainer in Chile.